Reviewed by Zafr on
Jun 10
Rating: 5.0
Optimizing keywords and tags on your web pages is helpful, and it would be foolish not to pay attention to on-page factors. But
the real meat and potatoes of SEO (sorry, vegetarians) is in links particularly backlinks from other sites.
The Elements of Off-Page SEO
When a modern search bot crawls (or “spiders”) a page on the Web that hasn’t yet been indexed, it looks for keywords on the page to index it, then looks for any hyperlink pointing to another web page. The bot then follows the URL in the hyperlink to crawl the new page. If that page hasn’t been indexed, the cycle is repeated: it looks for keywords on the page to index it, then looks for hyperlinks pointing to other pages, and follows them.
Some links carry more weight than others. Internal links (links from one page on a site to another page on the same site) generally have less weight, or “link juice,” than external links (links from a different site). Links with relevant keywords in their text will have more weight than generic text like, “click here.” Links from three different websites will have more weight than three links from the same website. Links from pages with higher PageRank will have more weight than links from pages with lower PageRank.
5 / 5 stars