To meet Target’s challenge, Burt’s Bees updated the packaging of three of its most popular lip balms – Beeswax, Coconut & Pear, and Vanilla Bean. By increasing the post-consumer recycled content (PCR) to 50% and offering an easy and effective way for consumers to recycle the brand’s beloved yellow lip balm tubes through their “Recycle on Us” mail-in program, the sustainable packaging materials effectively create a “closed loop” on a portion of the packaging materials with the help of Target guests.
How Will This Create an Impact? Less landfill waste and a reduction of demand for plastic reduces our reliance on fossil fuels. Burt’s Bees will be able to save over 200,000 lbs. of virgin plastic annually, as well as reduce landfill waste by more than 500,000 lbs. (the equivalent of about 60 million yogurt cups) if all of the balms sold in a year are sent back via the “Recycle on Us” program.
FTC DISCLOSURES: At times product samples/gratis are sent for review, color matching and/or photography purposes Any sponsored or paid content will be marked as such at the start of the article.