The China Paradox: Mixed Messages from Luxury Brands

By Ladylikechic @Ladylike_Chic
As Fashionbi showcased in the newest issue of their monthly magazine, China is one of the most influential regions of the fashion industry today. And as both Burberry and LVMH MoĂŤt Hennessy - Louis Vuitton (LVMH) unveiled their recent financials, it looks as though the ever-expanding Asia Pacific region has seemingly taken on a new role: as a determining factor for a brand's success or failure.
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Fashionbi is a full-scale brand database for the fashion industry, offering in-depth analytics for a brand and its competitors.  Based in Milan, Italy with correspondents around the world, Fashionbi works with a growing list of fashion clientele to evaluate their social media efforts and their place in today's changing market.

I am a contributor to the Fashionbi Newspaper, from which this preview is taken.


Preview text courtesy of Fashionbi. Images Poilcy