The Key Performance Indicators (KPIs) are the indices that monitor the progress of a business process and the degree of achievement of specific objectives. It is therefore essential to find high-performance tools that provide a complete overview of the marketing activities implemented.
In this article we propose the 9 best dashboards that offer a complete picture of the most important reports and metrics (selected based on specific objectives) even at the same time, so you can quickly check the status of your account and identify correlations between the metrics .
GeckoBoard:
a dashboard that allows you to view metrics updated in real time from multiple sources. In fact, this tool allows you to view all the data you need to evaluate marketing actions on a single dashboard.
Tableau:
one of the best tools for analyzing data and KPIs, in particular related to the retail world. It has an intuitive interface and two distinctive pluses: the possibility of real-time reporting and data combination. This dashboard connects directly to the company database and processes insights using data updated in real time. It is also able to acquire data from other sources such as Excel and Google Analytics.
Simple KPI:
is a very useful resource for KPI tracking. It is a cloud-based dashboard that therefore allows access at any time and place.
Klipfolio:
is a cloud-based dashboard that allows you to have a real-time overview of data and KPIs, so you can improve, modify or block campaigns in one click. It allows you to connect to hundreds of online and offline sources such as Twitter, Moz and Google Analytics, to FTP, SFTP files from internal servers, and from your computer with formats such as Excel, CSV, XML. Once linked, the data can be combined to create customized metrics and views.
Grow:
the ideal resource for SMEs. It allows you to easily and immediately track the right metrics in order to make the right decisions. Creating a dashboard takes just a few minutes and you can connect data sources such as QuickBooks, and Zendesk.
StatsMix:
provides automatic reports on selected KPIs and easily shared with other team members. It allows the tracking of both internal and third party KPIs.
Asana:
It is a great tool for tracking business KPIs as it is accessible to all team members. It also allows you to define the sub-objectives necessary to achieve specific KPIs.
Moz:
Inbound Marketing is complex but Moz simplifies its processes. The dashboard suite and data analytics are among the best and most performing, and allow you to have a complete and updated overview of the status of your business.
Excel:
it may sound strange to many, but this is a very powerful tool that, through the implementation of different templates, allows you to carry out careful and precise monitoring activities.
Tracking an online campaign is one of the key factors in the success of a business. The fundamental advantage consists in being able to conduct real-time analyzes on performance, and thus verify the correspondence of the results to the set objectives with respect to the allocated business.