We, Filipinos, love to shop. While shopping, I’m sure that all of us looks for the quality of the products that we wanted to buy first before paying for it, yes? Be it local or imported products. I love imported products, who doesn’t? But since it is from the other country, how can we be so sure that the products are of high quality? That is why, Taiwan, is promoting their campaign here in the Philippines. Through Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), they organized and implemented the campaign, Taiwan Excellence, to the Filipino consumers and help them identify the best and quality imported products.
What is Taiwan Excellence? Taiwan Excellence was established in 1992 and been a part of Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting local brands.
Taiwan Excellence is a campaign that recognizes the high-quality Taiwan brands – Acer, Asus, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Sillicon Power, Sym, Transcend, and others – guaranteeing their superior quality and value.
The campaign will bring in 56 top quality brands to the Philippine market. These brands will be bringing in 175 products which fall under different industries such as information and communications technologies (ICT), home and living, and sports & leisure. The “Taiwan Excellence” was awarded products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally.
Through this campaign, it will help the Filipino consumers to buy quality-imported products. It will be easier for us to know which Taiwan products are of high-quality if there is a Taiwan Excellence Seal on it. We all love to shop and now that this campaign reached the Philippines, we can definitely have an ‘Excellence Lifestyle’.
Visit Taiwan Excellence's: Website | www.taiwanexcellenceph/ Facebook Page | https://www.facebook.com/TaiwanExcellence.ph
With lots of love,
Mish ♥
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