In this article we have featured Podcasting The Best List of Podcast Statistics for 2022 It is an industry that is rapidly expanding. More people than ever before are turning to podcasts for news, entertainment, education, and engagement.
Because of the increased demand, more individuals, small businesses, and even larger corporations have begun to work on their shows.
There's no shortage of statistics to consider with podcasting hosting sites on the rise and everyone from individual podcasters to large corporations wanting to be heard.
It's fascinating to learn about what a podcast entails and the various survey statistics in this industry. However, knowing how to make the most of these survey findings is even more important.
In this article, I've compiled a list of the most important podcast statistics for comprehending and analysing the current state of affairs.
The Best List of Podcast Statistics for 2022
- Podcasts have been heard of by 197 million Americans.
- Podcasts are listened to by 32% of Americans at least once a month.
- In 2019, there were 750,000 active podcasts.
- 45 percent of podcast listeners have an annual household income of more than $250,000 on average.
- Google has registered 2 million podcasts.
- 54 percent of podcast listeners consider purchasing advertised products.
- In 2018, businesses spent $497 million on podcast advertising.
- Brands that promote their products and services on business podcasts see a 14 percent increase in purchase intent.
1. Currently, there are approximately 850,000 podcasts in the world.
( Oberlo)
The number of active podcasts is eight hundred fifty thousand, not the total number of podcasts ever created.
That being said, if you want to start your own podcast, don't be intimidated by this massive number.
The window of opportunity remains open, and there is still room for everyone to make a name for themselves in the podcast world.
2. More than 70% of the US population has heard of at least one podcast.
(Source: Edison Research)
According to Edison Research, as much as 70% of the American population listens to podcasts.
This still leaves a sizable 30% of Americans not actively listening to podcasts.
3. People Preferences As many as 40% of those polled said podcasts are too long on a per-episode basis.
(Source: Edison Research)
One of the most common concerns among producers and listeners is the length of podcasts.
Producers are concerned that listeners will abandon their show because it is too long. Meanwhile, many podcast listeners prefer podcasts that are short and to the point.
The 40% response rate in this survey question indicates that many people prefer shorter podcasts that provide more value for the time spent listening.
4. Podcasts have been heard by 197 million Americans.
(Edison Research)
To put it another way, according to the most recent podcast audience statistics, 70% of Americans are aware that podcasts exist. This does not necessarily imply that they will listen to them; rather, it indicates that they are familiar with the concept.
This was not always the case. At the turn of the millennium, only a small percentage of consumers had heard of podcasts. In 2006, only 22% of US adults said they were familiar with podcasting.
5. 51% of Americans over the age of 12 have listened to a podcast.
(Edison Research)
Half of all Americans over the age of 12 have listened to a podcast. According to Edison Research, that translates to 144 million podcast listeners. According to Statista research from 2019, 86 million Americans listen to podcasts at least occasionally.
Podcasts are heard by 32% of Americans at least once a month.
(Edison Research)
Is this a sign that podcasts are becoming more popular? A third of the US population, or 90 million people, listen to or watch podcasts at least once a month. Around 22% of Americans over the age of 12 listen to podcast shows at least once a week. According to podcast listener statistics, podcasters are entering the mainstream.
6. How many podcasts are there? According to one report, the figure is 750,000.
(Paid Insights)
Podcasts are analogous to blogs. Podcasters, like bloggers, enjoy sharing their experiences and covering a wide range of topics. There is probably a podcast on any topic you can think of. According to Apple's podcast statistics report, there were 550,000 podcasts on the web in 2018. Today, there are an estimated 750,000 podcasts in the world.
7. Google has two million podcasts in its database.
(Variety)
That's impressive, but Tumblr alone has 440 million blogs. Why is podcast growth slower than blog growth? According to podcast length statistics, consumers frequently lose interest in podcast episodes because they are too long or boring. Google developed tools to help listeners sift through specific shows and episodes in order to help people find the most popular podcasts.
8. There are now over 29 million podcast episodes available in over 100 languages.
(Music oomph)
Podcasts are ideal for disseminating knowledge, experiences, and information to a large audience. You can listen to podcasts about politics, business, cooking, and even knitting. The possibilities are endless. If you're looking for Asian, Hindu, Texan, Jewish, or African American podcasts, you'll find plenty. Check out the podcast statistics at Music Oomph to learn more about which genres are the most popular.
9. Average number of podcasts listened toMost podcast listeners in the United States are not in a monogamous relationship with the shows they listen to. That's completely understandable, given how much can be learned from podcasts.
The average weekly podcast listener in the United States is quite diverse, subscribing to an average of six shows and listening to an average of seven shows per week (Edison Research, 2019).
More than half of those polled listen to at least four different shows per week, while 16% only listen to one podcast per week.
Having said that, one of the most difficult challenges for podcast listeners today is discovering new podcasts. So, if you want to take podcasting seriously for your dropshipping business, you should consider going the extra mile by posting new episodes frequently and joining a podcasting community to build your brand and ensure your podcast gets noticed.
Also, Read:Conclusion: The Best List of Podcast Statistics for 2022
There you have it! With these podcast statistics, you are now fully equipped with the most important podcast statistics you will need to know in order to launch your own podcast.
Check out our post on how to start a podcast for more podcast listener statistics as well as a comprehensive step-by-step guide on how to set up a podcast.
And if you ever need a boost, refer back to this post on podcast statistics for ideas!