There's a lot to consider when it comes to starting and running a small business - most importantly, attracting potential customers to your product or service.
If your website is lacking a blog, you could be missing out on valuable traffic and attention. Why?
Keep reading to learn about the benefits of a small business blog and why your small business needs one.
1. New Content Will Keep Clients Returning
You're competing with other businesses that offer the same products and services. One way to set yourself apart and above the crowd is to offer new information on a regular basis that will catch the attention of clients.
Informational blogs offer free value to people. If these people like what they see and decide to follow your blog for the information they receive, you've gained a potential long-term client who will think of you first when they need your service.
2. They Turn Followers Into Customers
Email marketing campaigns give you access to email accounts - meaning a list of interested people who have given you permission to send them promotions and information and marketing. In other words, free advertising to a highly targeted customer base.
Your blog is the perfect way to drive traffic to your social media and email marketing campaigns - both forms of free advertising that appear regularly in inboxes and social feeds.
3. They're Free
If you already have a website, you can add a blog for free. It will only cost you your time! There are a variety of platforms to choose from, you just have to decide what features you'd like to have. Some platforms are recommended for everyone, while others are more beginner-friendly.
If you don't already have a website or blog, you can get one started very cheaply and easily using these platforms. Check out this article about Optuno vs WordPress and which is better for your small business blog to get started.
4. Search Engines Love Them
Google and other search engines look for keywords and content they can read. When your website is crawled by search engines, it will be ranked in search engine results and stay in that spot.
When new content is added, however, it returns to crawl and rerank your site - meaning constant new information will result in more search engine returns and higher rankings.
5. Keywords, Keywords, Keywords
Search engines are the perfect place to strategically place those search terms that will bring people to you. When Google sees those keywords, it will rank you for them.
If you want to make sure your website is showing up in searches for your products and services, having a blog with useful content that specifically mentions those terms is the easiest way to do it.
Build a Small Business Blog Today!
Now that you know why you absolutely need to have a small business blog on your website, it's time to go create one and start adding content!
Looking for more informational articles? Check out the rest of this site!