The UK's biggest inbound marketing conference took place in Liverpool last week, featuring a mixture of inbound heavyweights, marketing industry leaders and the businesses who work with them.
Whether you're already a proponent of this evolved marketing discipline, or you're just becoming familiar with it, the insights from the conference should be on your reading list.
We've pulled together the best keynote highlights, presentations and social shares around the event into one handy list.
What is Inbound Marketing?
We like to think of inbound marketing as the next step in marketing's evolution. Inbound is founded on the creation of quality content to attract visitors to your site, convert those visitors into customers and continue to delight your customers after any sales transaction.
Inbound involves a mix of digital marketing disciplines to drive this process, including search, social media, email and content.
Underpinning the process is the use of analytics to target your content and make sure you are optimising conversion by showing your visitors the content they need, at just the right time.
(Take a look at our What Is Inbound Marketing post for a fuller explanation).
Our Top SlideShares
1) Kieran Flanagan, EMEA Marketing Director for HubSpot, gave a powerful presentation on the value of inbound marketing, and why inbound doesn't depend on budget but can be implemented creatively with the resources you have.
2) John Watton, Director Digital Marketing EMEA for Adobe, presented on the need for marketers to mix data with creativity to make themselves heard in an ever-expanding digital world. Lots of great stats and some very good practical advice in this SlideShare.
Gary Vaynerchuk - Tweet Takeaways
Keynote speaker Gary Vaynerchuk stole the show with a punchy speech that didn't include slides and drove home a few truths about marketing.
Here are the our top Gary Vaynerchuk takeaways in tweets:
- @RobBarclayJones
Do your sales teams have these qualities?
2) @GenuineGrabe
Why you should still be using Facebook
3) @AndyBirkitt
A top tip for Facebook marketing - 'dark posts'
4) @chenoaparr
You should be on social media, no debate
5) @IanKnowlson
One of our favorite highlights, the enormous cultural change associated with digital
6) @_fiveemily
A nice analogy of understanding social channels
7) @danbellj
A true fundamental of inbound marketing - understanding your customers and building those personas
8) @ifb2014
Marketing is evolving - you've got to keep up
And a Couple of Our Favourite Pictures...
John Watton demonstrates why your marketing needs to mix data with creativity to be heard
(Thanks to @AdobeMktgCloud for the pic)
ASDA's five year social media journey, by speaker Dom Burch, Senior Director of Marketing Innovation and New Revenue
(Thanks to @fiannahornby for the pic)
Marketing's Evolution
We think inbound is an important new evolution for marketing, as consumers become ever-more digitally demanding.
If you're keen to learn more, download our eBook and start driving your visitors and leads today.