From the YouTube page:
April 9, 2010: One of Britain's most influential literary critics, Terry Eagleton is Distinguished Professor of English Literature at the University of Lancaster, and Visiting Professor at the National University of Ireland, Galway. In addition to his widely known "Literary Theory: An Introduction", Professor Eagleton is the author of over forty books, including "The Ideology of the Aesthetic", and "The Illusions of Postmodernism". Part of the Townsend Center for the Humanities' Forum on the Humanities and the Public World.
Eagleton's remarks on "culture," starting at 45:38, a particularly interesting.