TAKEAWAY: Take a look at Switzerland’s Tages Anzeiger’s new iPad app. It is not quite 5.0 yet, but it has many features that advance news apps to the next level. And, it is curated with two editions a day.
Here is one news app to study for what it does and how it does it. The Swiss daily Tages Anzeiger did not jump right into tablet format until now, but the waiting was probably worth it in my view.
The TA news app reminds us of what can be done when we begin to abandon notions of how to transfer a printed product to the tablet.
The opener is already more Flipboard than New York Times, with a series of images that guide the user to content. And what a pleasant way to look at the “menu”, inspired by photos of the day, then just let the finger do the rest. The app is divided into the following areas: front, Switzerland, Zurich, economy, culture, weather, food, puzzles, Sudoku, regions and the area of personalized “My Tages-Anzeiger”.
Hit the one photo that appeals to you, and you are right into story reading mode. Stories are not just text, but have been given the texture of secondary readings, quotes, and a pleasant typographic variety.
Other key features of notice:
My Topics
By subscribing to keywords you put together your individual Tages-Anzeiger.You decide that what topics you wish to stay tuned to.
Side matrix
A matrix that appears in the navigation orientation easier and shows you which side you are (red), which pages you have visited (gray / white) and the download status (unfilled dot).
Editioning: Twice dailyT
Already by 3 clock at night the morning edition published with articles from the newspaper, you can use the clock from 18 evening edition of the daily updated content available.
Download the Tages Anzeiger app here:
http://ipad.tagesanzeiger.ch/uebersicht.html