Swimwear 365 – A Chat With Stylist Helen Boyle

By Cleverbuttons @cleverbuttons

Hi All,

Today I had the pleasure of live chatting with stylist Helen Boyle from Swimwear 365. Helen gave us the low down on the key trends for swimwear this summer and how to choose the right style for our body shapes – the most important thing of all in my opinion. Now as you all know, swimwear is very close to my heart, firstly because I am a keen swimmer and secondly, possibly more importantly, I love to show that women of all shapes and sizes should embrace their figures.

Swimwear 365 is the number one stop for ALL women this summer, they cater for all our wonderful shapes – not just the classic apple, hourglass or pear shapes, but for slim women with larger breasts or larger women with tiny bottoms – we are all catered for and I for one am excited by that! On their site you can find a great style guide blog that will help you to pick the right pieces for you, along with their latest news and industry tips. For a retailer this is something special – it’s the personal touch that I really love!

So here are the trends that Helen has showcased just for you this year!

Monochrome

Monochrome can’t be beaten, quite literally it is a power horse, that keeps coming back and so it should! One thing Helen was adamant about, that I completely agree with is that monochrome doesn’t just mean black and white stripes – no no – it can be fun, playful and flirty.

The swimsuit dress you see here, was by far the winner today! It has a hint of vintage, it is feminine and best of all, it is perfect for covering up any problem areas – especially if you have curvy things or bottom!

For bikinis in this color combination, you need to look for subtly rather than in your face bold, if you are a pear of hourglass shape. If you have an athletic figure, then why not try out this fabulous, patterned bikini. It will accentuate your bust and keep you comfortable/secure at the same time.

The Power Colour

Now comes my favorite trend for this year – colour! What I loved most about the webinar today was that Helen gave clear indications as to what colours to choose for our skin tones and har colour, something that was very important as I am getting ready for my holidays. Firstly I want to talk about this one piece swimsuit, because, well I am completely in love with it! The color is perfect for me as I have reddish hair and pale skin, the guidelines for this skin tone and hair color suggested autumnal colours and what could be better than this deep purple! It’s fun, hides my tummy and has support for the bust = perfect.

Another of my personal favourites is this aqua bikini. As you know from my pantone article, I am in love with this shade for this year, everything from nails, underwear and clothing has to have a hint of this color – so this is great for me! This bikini will work well for hourglass ladies, as the halter neck will off set our shoulders and the bottoms will showcase our curves in a good way!

Finally, if you are a fan of plain bikinis, but want to add a hint of intrigue to your usual style, then why not opt for this beautiful  coloured strip piece. It is stunning and the strips of color are in flattering places, so they wont accentuate our wobbly bits or look too frumpy!

So including, the one thing I wanted to find out from Helen and Swimwear 365, was what style of swimsuit would flatter my broad shoulders. This is my main problem area when I am picking beach wear and it almost always ends up in my covering up instead of showing off my assets. The final consensus was halter neck all the way – something I haven’t tried before. So here are my favorites for this summer – I will be buying every one!

All these swimsuits are available now! My advice, don’t be late they may be gone soon.