I had a good feeling about Malmö, the Swedish city that sounds so “Scandi” (according to friends like Anna) yet hadn’t existed to me before I stumbled across the Media Evolution conference that was to be held there. My late night experience reinforced this optimism; as did Liselott’s (CouchSurfing host) morning apologies for only having muesli and milk for breakfast—my Parisian standard, her suggestion that we meet for dinner on Thursday evening at the city’s annual festival, and her Friday night invite to the city's chocolate factory turned microbrewery. I got a good sense of it too from intermingling with media and academic professionals from the area. But I’m not reflecting on the conference, not yet. Today, I’d just like to share a glimpse of Sweden’s third largest city that’s still small enough to be digested in a 4-day visit. I walked to and from the Slagthuset (an atmosphere former slaughterhouse, it's possible) each morning and evening to make sure I saw as much as possible. And I can’t imagine not knowing (and loving) it now.