Survey Says Trust in Content Marketing is High but Fragile

“According to the survey, 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. It is however a fragile trust that businesses must take care in protecting: even signing off an otherwise objective blog post or newsletter with a product pitch will bring the content’s credibility level down by 29%.

Other content marketing offenses that impede customer trust, as reported by survey participants, include presenting information that:” More from this article by Kentico Digital Experience>>>