Surprisingly Easy Ways to Effectively Increase Your Facebook Presence
Facebook is the most popular social media website for business owners who want to promote themselves to the larger audience that their own websites can’t reach. And the great thing is that you don’t even need to spend money on Facebook ads in order to make your business stand out. With the easy tips below, you can increase your Facebook presence without spending a cent.
Use the “Schedule Post” Feature
There are certain times throughout the day when the most people are surfing their Facebook newsfeeds and seeing what’s new. Most people, for example, tend to check their Facebook pages in the morning before they head off to work, during their lunch breaks, and later in the evening after they’ve settled down at home. Scheduling your posts allows you to ensure that your status updates will go out at the most opportune times, so you can write them up in advance and then they’ll post automatically even if you’re busy.
Use an Impressive Cover Photo
The cover photo on your Facebook page is front-and-center when visitors come to see what you’re all about, so you definitely want to be sure that you choose an image that encompasses what your company is all about or that features special accomplishments and awards that you’ve achieved throughout the years. But, again, because Facebook is such a dynamic website, you need to keep up with it by regularly switching out your cover photo, so always work with your art department to make sure the next cover image will be just as effective as the one that came before it.
Manually Post Links
In order to increase the odds that your followers will see your posts, and to ensure that your posts say exactly what you want them to say, take the time to manually post links to your blog entries and your website’s various pages. This extra step will only take about a minute. Be sure to include a customized message and image that really draws people’s attention to the post and entices them to click on the link to learn more.
Post Something New Every Day
Staying relevant on a huge site like Facebook can definitely be tough because there’s so much competition and people these days seem to have shorter attention spans than ever. So if you don’t find ways to actively show up on people’s newsfeeds, you’ll quickly lose their interest and they’ll have trouble even remembering who you are. If you use other sites, such as Twitter, you can even make one feed into the other so that you don’t have to spend extra time posting manually to each page. The key is to switch up what you’re talking about while always remaining relevant to your brand and engaging customers in conversations and promotions.
Work with Pros
When all else fails, leave it up to the professionals to manage your website as well as your social media presence. Click here to find out more about one such company that’ll help you not only build your site but also promote your business on Facebook.
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