If you feel that you are losing organic traffic in your business website, then, first of all, you need to ensure and double check whether the traffic of your website has fallen in a substantial way that is sustained over a long period. There would often be times when the organic web traffic of your business website can be simply circumstantial. You need to compare your business website's organic traffic for several weeks to conclude comprehensively that your organic traffic has dropped on your website. In this article, you will learn what steps you should take in case your website is losing organic traffic.
You need to research if the drop in your website is significant over a few weeks' periods of time. You should start by selecting the keywords which you feel are important for the successful optimization of your business website. After this, you must compare the manner in which they performed in the other weeks. You should pay attention to the clicks which these keywords get before you make any conclusions. If you find that the clicks also suffered, then you can consider taking the following steps to improve the situation of your business website. The first step that you should take is figuring the reason out as to why your traffic dropped:
Go to the Algorithm Changes in the Search Engines
Most search engines will make minor shifts and changes in their algorithm and do so suddenly without providing any warnings. There would be times when the algorithms might punish you for certain practices which your website might be engaging in. It is unfortunate that most search engines make locating these changes in their algorithms difficult to locate. You must check various different blogs on SEO for finding out how the algorithm changes work and how they can affect the organic traffic of your business website. However, most of the algorithm changes will not affect your website's traffic to large extents in a negative manner. All you need to do is check the latest news about SEO in major search engines.Check all Your Links
One of the most effective methods to improve the search engine optimization of your business website is through link building. This method can help you get higher ranks and also increase the organic traffic of your business website. Having a number of good links will make your business website appear more legitimate and authentic to the search engine. Similarly when your website does not have good backlinks then your rankings will get affected in a negative way. It can often be the case with your business website too that your ranking has dipped because a large number of your backlinks may have dropped. In the event that this is the issue then you should try and work in getting these links up and functioning again.If your working relationship with these websites has declined, then you must try to see why this happened and try to rebuild them. You should also try to locate other sources which you can use in your website. Try to look for new links; you should get more links to make up for the traffic lost. Backlinks will help you to get your business website on track and recover all the organic traffic that you had lost.