The graphics chip creator today revealed details for 'Project Logan', the code name for a new mobile graphics chip based on its latest Kepler architecture.
The company used a chart(below) to show that the new mobile chip will help mobile devices significantly outpace Sony's PS3 in "relative graphics horsepower" by early 2014.
"It brings a huge jump in performance. It offers extraordinary power efficiency. And it provides full support for the modern GPU feature set found in the latest PC GPUs and upcoming consoles, instead of the incomplete, outdated capabilities of current mobile GPUs."
While the new tech draws just a third the power of processors found in iPad 4 to perform equivalent rendering, it's capable of all the latest rendering techniques.
"We achieved this efficiency without compromising graphics capability," explains Nvidia. "Kepler supports the full spectrum of OpenGL - including the just-announced OpenGL 4.4 full-featured graphics specification and the OpenGL ES 3.0 embedded standard. It also supports DirectX 11, Microsoft's latest graphics API."
Epic Games founder and CEO Tim Sweeney backed the announcement with confirmation of support for the new chip with the studio's next-gen graphics engine, Unreal Engine 4.
"The big news here is NVIDIA's support for the OpenGL 4.3 feature set, which brings to mobile devices the same high-end graphics hardware capabilities exposed via DirectX 11 on PC games and on next-generation consoles," enthused Sweeney.
"It's the same Kepler architecture on top of which we've created high-end Unreal Engine 4 PC demos, which have taken advantage of over 2.5 teraflops of computing performance," he added.