I can imagine that a unisex collection is difficult to market because although, women are open to be adventurous and be more androgynous, men are still old-fashioned when it comes to what they wear. Having said that, there are groups of men today that are happy to play with their looks; those who are confident to wear even a feminine ensemble. The great thing about Rad Hourani‘s unisex collection is that the pieces are neither masculine nor feminine. The look is modern and structured, which features wide and layered lapels in blue, white and petrol.
Images via models.com