Spotlight on Kira Plastinina

I’m so excited to share with y’all an article I wrote on the opening of Kira Plastinina’s LUBLUboutique in Preston Center. With over 250 stores under her belt, another store may not seem like a big deal to some. But for Kira, the new Dallas location of her popular LUBLU brand hits close to home. Kira sweetly squeezed me into her busy schedule of managing a hugely successful global fashion empire, SMU Communication Studies classes and Theta sorority sisters—How does she do it all?!
The full article is on Pegasus News, but read below for a little taste.
Photo credit: FD Luxe
Photo credit: FD Luxe
Photo credit: Harper's Bazaar Russia
Dallasites take note, there’s a new boutique coming to The Plaza at Preston Center. Twenty-year-old SMU junior and Russian fashion designer Kira Plastinina is the mastermind behind LUBLU Kira Plastinina.
The June opening marks LUBLU’s first American flagship store.
“My friends always ask, ‘Kira, where can we get your line?’ I realized Dallas is a great market and a great fit for my line,” Plastinina says.
LUBLU will draw in high-end, trendy shoppers. “When I’m designing, the three words I keep in mind to reflect the brand are feminine, savvy and daring. This is a girl who dresses up for events. My strongest point as a designer is fun cocktail outfits,” Plastinina says. “Our demographic is for the ‘it’ girl. When she walks into a room, people notice what she’s wearing—it’s different and fresh. She strives for that when she’s looking through her closet.”
Plastinina’s favorite piece LUBLU will carry is a yellow sweater with a colorful, chameleon-knit embellishment, she says.
Keep up with Kira's jet-setting style on Facebook and Instagram.