It is always exciting when something totally new and different shows up on the fashion scene. A Boston based company called Brunswick Park Smarter Apparel decided that since “Ath-leisure wear” has been a hot style of clothing for casual dressing, not just the gym, that performance fabrics should also be available for more formal office-wear. They developed a fabric that is made of a luxurious Merino Wool blend that is bonded with a layer of cotton to give the fabric substance and durability. It is a type of material that will be breathable, stretch with your every move, and best of all machine washable!
Brunswick Park had the idea to launch their clothing products on Kickstarter to see what the interest would be and they were able to triple the original amount of their campaign pledges. Their prices for their men’s and women’s clothing line range from $159 to $199 because Brunswick Park opted to keep their products out of retail stores and deal strictly on line. The company owners are able to then pass the savings on to the consumer because they don’t have to participate in the customary retailer mark-up..
So, if you love what ath-leisure wear fabrics bring to the casual world of dressing and want the same comfort in more tailored apparel, then Brunswick Park Smarter Apparel may be for you.