Casio, the leader company for watches and electronic devices was started by founder Tadao Kashio in 1946 specialized initially in basic computers. Known as well for digital music instruments and calculators, the Japanese giant makes its biggest profits selling wearable technology imposing some wristwatches models as trend icons.
Last year the rage G-SHOCK celebrated its 30th anniversary, the legendary watch was popular for “not breaking when it dropped” challenging the definition of toughness. The marketing department at Casio have launched now a new multichannel campaign using the tagline “Never Give Up” in which three different stories are told through three short films featuring three incredible people.
“The online hub will be the focal point of the campaign where consumers can completely immerse themselves with the stories and the brand ethos, as well as the G-Shock watches.” Casio UK head of marketing Tim Gould
Londoner Oluwaseyi “Seyi” Sosanya went from construction industry to innovation design engineering and became popular for managing projects like 3D Weaver, the Gravity Sketcher and the Bamboo iPhone Case. He is the testimonial of the third story presented on the dedicated hub in the newly relaunched UK G-Shock Website.
The model presented by Seyi is the GA 1000 perfect for the modern aviator featuring also a Twin Sensor: a digital compass and a thermometer.
Main Specifications
Compass At the press of a button, the watch second hand will point to magnetic north
Shock Resistant Shock Resistant construction protects againt impact and vibration.
Thermometer A sensor measures the ambient temperature around the watch and displays it in °C (-10°C /+60°C)
Auto Illuminator An electro-luminescent panel causes the entire face to glow for easy reading. Auto light automatically turns on the illuminator when the watch is tilted towards your face for reading.
Stopwatch 1/100th Sec Stopwatch
Water Resistant 200 Metre / 20 Bar
Water Resistant 20 Bar Water Resistant means that the watch is also suitable for swimming or snorkelling
World Time 31 time zones (48 cities + coordinated universal time), city name display, daylight saving on/off
Neobrite A luminous coating provides long-term illumination in the dark after only a short exposure to light.
Snooze Feature Each time you stop the alarm, it sounds again after a few minutes.
Spherical Lens The surface of the glass is rounded.
5 Daily Alarms The daily alarm reminds you about recurring events with an acoustic signal at the time you have set. You can also activate hourly time signals (each hour). This model has 5 independent alarms.
Countdown Timer Countdown start time setting range: 1 minute to 24 hours (1-minute increments and 1-hour increments)
Mineral Glass Hard glass resists scratching.
Resin Band Synthetic resin is the ideal material for wrist straps thanks to its extremely durable and flexible properties.
Regular timekeeping Hour, minute, second, pm, month, date, day
If you want to find out more follow Casio on the official website, Facebook page and Twitter account.
This post has been sponsored by Casio but all thoughts are our own.