Search Engine Optimization is the one and only thing available to get the paramount visibility online. For that reason, every website owner who hunted to maximize their website’s visibility now has a preference on various SEO services.
Even though many types of SEO services available, there are 2 main categories. The first type is White Hat SEO. This is an ethical type of improvement of page rank of a website. The second type is Black Hat SEO. This is an unethical type of page rank improvement. Some companies now engage in the Black Hat type. This is due to the most important benefit of speedy result. Yes, when you decide on this service, you can get immediate result even though your website’s page rank is near to the ground. On the other hand, any range of breathtaking result you can get from this type and the result stay behind momentarily. Many types of processes are directly as well as indirectly involve in this SEO type. Cloaking is the main type of black hat. This process delivers one version of a page to the user and the same page with different version to search engine. This is due to deliver goodness to both users and search engines by providing the much convenient page. Yes, search engine easily ranks the page highly due to keywords and phrases on a page. This is useful to you when you want to get very good upshot from targeted advertising. Keyword stuffing or simply spamming is another type of Black Hat SEO. You may possibly experience that many web pages contain meaningless content. That is content with repeated keywords without cause. The main reason for this type of page is trying to get the best rank for some keywords those repeated in the content of the page. However, search engines use some filters to reduce the page result in some cases and ban the site completely in some cases. Hidden text also plays an important role to improve the Search Engine Rank Page in an illegal way.
Many black hat professionals avoid this type nowadays. This is due to the advancement of search engine to find this illegal approach effortlessly. Many companies involve in the black hat process of search engine optimization now uses a variety of software in order to generate doorway pages. A doorway page is a page that exclusively presents to step up its page rank in major search engines. In general, this doorway page contains unattractive content with meaningless nature. Redirect pages are very common Black Hat SEO approach to increase the level of traffic to a website within a short period of time. The page with a lot of keywords that is spamming page which catches lots of traffic and this traffic is redirect to the real page of the website. The main reason for this type of black hat process is to get traffic to various pages into the target page. Duplicate content or entire website also lead to provide you the most excellent page rank result for the short period of time alone.
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