We spotted this video from Nissan a while ago, and thought it was a great example of a brand using social media effectively.
With the help of Whybin\TBWA Melbourne, Nissan invited Instagram users to upload a short video using the hashtag #VJUKE. After the entries came flooding in, the clips were edited together to create a totally crowd-sourced music video.
The finished track was revealed at an exclusive launch event in Melbourne and streamed live on Facebook and Youtube.
The campaign was design to appeal to a young, social audience. It resulted in over 25 million social media impressions, with around 2 million impression just from Instagram.
Here's the video of the finished song - "#VJUKE" by Touch Sensitive & Ego:
Social Media Marketing
It's a fine example of how social platforms such as Instagram can be used to engage with a young, tech-savvy audience. Zeven Media designed the Social Media Photo Booth and the #Hashtag Printing Station to help fashion and entertainment brands increase their social media presence.
Find out how we helped a new cosmetics product gain 3 million social media impressions on their launch night here.
Learn more about what we do here.