Social Media Marketing Leads to One Third of Brand Discoveries

“According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media.

The research has finally shown that there is tangible benefit from using this advertising technique.

The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by way of social media marketing on the most popular sites such as Facebook, Google+ and Twitter. This result is in second place only to organic search results for delivering consumers to these sites through the discovery of their locations.” More>>>