Canada’s Eric Neilson has plumped for a demonic looking skeleton. Rather apt, given his sport. Photograph: Leon Neal/AFP/Getty Images
Canada’s Sarah Reid has a somewhat gothic creation. Photograph: Andrew Milligan/PA
New Zealand’s Ben Sandford wearing a patterned black design. Photograph: Leon Neal/AFP/Getty Images
Sean Greenwood of Ireland in a colourful ram’s skull. Photograph: Alex Livesey/Getty Images
Hard to top this one, though … Canada’s John Fairbairn speeds down the track with a glowing cerebrum. Photograph: Murad Sezer/Reuters
Not to be outdone, the Americans have some pretty wild designs of their own. Here, Katie Uhlaender sports a patriotic design. Photograph: Natacha Pisarenko/AP
Ander Mirambell of Spain in his polkadot helmet. Photograph: Alex Livesey/Getty Images