Instagram has begun rolling out a update that lets you record longer videos on the media-sharing application. Now with this update that has started today, you’ll be able to post videos as long as 60 seconds, an increase from the 15 seconds you had before.
This feature will be available on both iOS and Android, but only a small group will have this capability to start, including both verified and nonverified users. Instagram said that it will be rolling out to everyone in the coming months. This has been given by Instagram, along with its parent company Facebook as people nowadays opt to use video to express their moments.
However advertisers were the first to see the increase as Instagram allowed them to create 60-second video ads, with brands like T-Mobile and Warner Bros. Taking advantage of it ahead of
Super Bowl 50.
While limiting videos to 15 seconds was an effort to get people right to the point so they could share their experiences succinctly, increasing that length up to a minute gives the users the ability to tell more of their story — something that may have been an issue of concern previously.
It is to be noted that this also strengthens Facebook’s tools to take on YouTube as the video leader of the Internet.