Semrush and SimilarWeb.
Two big brands when it comes to the SEO industry.
If you are looking for the best SEO tool for your business, this post will help you with it.
In this Semrush vs SimilarWeb comparison, we will look at their features, pricing, and integrations and compare them with each other. So if you are confused to choose the right SEO tool for your website we will show you the best one to pick!
Semrush
Semrush is an all-in-one SEO toolkit for professional bloggers and business administrators. It is being used by big brands like Amazon, Quora, Forbes, Booking.com, and other premium businesses for handling their marketing efforts. With Semrush, you can manage your businesses’
- SEO
- Content Marketing
- Market Research
- Advertising
- Social Media
So forth.
With all these features, you can discover topics or keyword ideas, run technical audits, track your keyword positions on SERPs, etc.
When you need a hand for your digital marketing efforts, you should be checking out Semrush.
Semrush- Semrush is the one platform recommended for all Digital Marketers
- Recognized as the Best Tool for SEO, PPC, Content Marketing and Social Media Marketing
- Access all Semrush Toolkits for 7 Days for FREE. Cancel Anytime
SimilarWeb
SimilarWeb is well known as a competitor research tool to analyze any website or app. When we talk about app analysis, SimilarWeb will pull results of Android or iOS apps. You can see your competitor’s Alexa rank, top-performing keywords, and some traffic insights.
The app analyzer will show you a detailed report of the app containing the referral pages, audience interests, and similar apps.
Why You Need an SEO Tool In 2021?
Before we compare the features of these tools, let us get down to the basics.
Do you really need an SEO tool? How about managing the SEO campaigns all manually?
No matter you are in 2021 or 2025.
If you want to rank your content higher on search engines, you need to start using SEO tools. SEO is becoming more complex these days. Also, the competition is becoming higher in every single niche.
If you’re not paying enough attention to your website’s technical/ on-page or off-page SEO metrics, you are losing it right from the start.
By properly optimizing a page, or blog post with the best practices, you can easily rank them higher than your competitors. And conducting SEO audits manually are not a feasible option when you have tons of pages.
So, you need to rely on an SEO tool.
If you check the internet for the term SEO tool, you will probably land upon several free, freemium, or premium tools. Choosing the right one may be a little tricky if you are a beginner.
Well, we have done some research and found why you need to pick Semrush over Similarweb!
Semrush vs Simiarweb: Main Features, Pricing Compared!
Now, let’s see which is the best tool you need to try.
SEO Analysis
The primary purpose of SEO tools is SEO audits.
Semrush is the best tool you can get in the market if you want to run a complete SEO audit. Once you have entered your domain name, Semrush will give you comprehensive analytics. On top of that, you can also track your domain by adding it as a project.
Once you have created a project, you will see SEO audit reports like:
The best thing about Semrush Project is that it lets you track your rankings against specific keywords. So whenever we lose our ranking or get a better position in SERPs, Semrush will notify us with an email. You can also track CPC (Cost Per Click) of specific keywords, see their competition, similar keywords, and website ranking for exactly or similar keywords.
The keyword research feature is far better than any other SEO tool.
With SimilarWeb, you can see the country rank, Alexa rank, and category rank. Plus, they will show you top-performing pages, countries, traffic sources, referrals, 5 organic keywords, social traffic, and several competitors. Like Semrush, we won’t be able to run keyword researches! You still need to use a dedicated tool or service for keyword research and analysis when using SimilarWeb.
When we tried to run a report for our website blogheist.com, SimilarWeb shows not enough data, and we felt like the tool is limited. So we ran a test once again for Ahrefs and here are the results.
Compared to Semrush features, SimilarWeb comes with only limited features. So, we have a clear winner here.
Winner: Semrush
Database
As an SEO tool, they need to update their database regularly to display the most recent data. When we check the keyword database, Semrush got a whopping 20B!
Plus, they have a database of over 40T backlinks and 142 SERP databases.
On the other hand, we have no idea about the SimilarWeb keyword data. Their backlink database and SERP databases are unknown.
Winner: Semrush
Data By Device Type
If the SEO tool can fetch desktop SEO data and mobile SEO data, that would be great, right?
Semrush will deliver desktop and mobile data without additional cost. Once you have purchased a Semrush plan, you are good to go.
Sadly, SimilarWeb will only give you access to the desktop data. When you need mobile SEO data, you need to spend additional on your plan.
Winner: Semrush
Data Threshold
When you start your first blog or a new blog, you will probably not receive enough website visitors. If you do not have enough website visitors, SimilarWeb will never give you any data! SimilarWeb needs a minimum of 5000 visits a month to fetching enough data, serving them.
For example, let’s spy on a new website using the SimilarWeb tool.
On the other hand, Semrush doesn’t have any minimum data threshold. No matter your blog receives massive traffic or low traffic. Semrush will pull the stats. We have tested the same website using Semrush and got these reports.
Semrush crawled the website within a short time, added the keywords, traffic data to their database. So when we talk about data threshold, Semrush is far better than SimilarWeb.
Winner: Semrush
Domain Position Analysis
How’s your website performing on search results?
Checking them manually every time is not recommended. An SEO tool will help you to check the domain’s current position almost automatically.
Semrush will check the domain’s organic and paid position according to the 20 billion keywords. They will pull the data from accurate results.
SimilarWeb will fetch organic and paid position data based on random clicks of actual users. When we compare, both Semrush is far better. They will give you the exact data according to their keyword database and users.
Winner: Semrush
Custom PDF Reports
If you are working with clients, you probably need to send updates on the SEO performance.
Tracking the website positions, keyword positions manually and generating a PDF report based on it is so old. With the custom PDF report builder, you will be able to create reports quickly.
Semrush and SimilarWeb come with this feature.
Winner: Tie
Question Keywords
If you want to rank your content higher on search engines and gain more website visitors, you need to use question keywords inside your content.
Keywords like which website hosting is best or what WordPress theme will help you target so many users looking for a great answer.
Thankfully, Semrush and SimilarWeb will give you all the question keywords you or your competitors ranking for. Of course, you need to write better content for ranking better.
Winner: Tie
Historical Data
When you analyze your or competitors’ website, you probably need to see how the website performed six months ago or one year ago. There is a feature available called Historical data, which will help users see old data of any domain. It is beneficial. If you want to see your growth over time, the historical data tool can help you.
Semrush is not charging anything extra for the historical data feature.
When we look for the historical data feature inside the SimilarWeb tool, you will find it, of course. But the thing is, you need to pay extra for it!
So, we will go with Semrush.
Winner: Semrush
Integrations
Integrations will make your business better.
If you check the integration opportunities available on Semrush, you can see so many options like:
- Google Analytics
- Google Serch Console
- Google My Business
- Google Ads
- YouTube
- WordPress
- Google Docs
- Majestic
- Trello
- Zapier
so forth.
On the other hand, SimilarWeb comes with only one integration.
- Google Analytics
As of today, no other integrations are available.
Winner: Semrush
NOTE: Integrating Semrush with Zapier will make your life so much easier. You can easily connect several apps or services and increase your productivity.API Data
API stands for Application Programming Interface.
If you are an advanced user or a developer, you probably know it. API will help you to fetch contents from a server, display it on a user end. Semrush and SimilarWeb got the API feature. But, they restrict the data according to the available API calls.
Let’s see what data we can fetch using the API feature.
First, Semrush. Using the Semrush API, we can gather data like:
- Traffic
- Organic/ Paid Results
- Competitors
- Top Domains
- Backlinks
- Position Tracking
- Technical Health
- Keyword Research
If you want to know about the SimilarWeb API data, here are they:
- Traffic
- Organic/ Paid Results
- Competitors
- Top Domains
- Demographics
As you can see, Semrush comes with more API data. If you are a developer or working with clients, you are going to love Semrush.
Winner: Semrush
Semrush vs SimilarWeb Features Overview
Geographic Databases190 (Free)90 (Additional Cost)
Data By Device TypeDesktop & MobileDesktop (Mobile At Additional Cost)
Historical Data4 Years (Free)3 Years (Additional Cost)
Data CollectionClickstream, GDPR Compliant, Keyword and Backlink Databases, Google SERP AnalysisClickstream, Partnerships
Data ThresholdNo ThresholdMinimum 5000 Visitors a Month
Audience AnalysisFreeAdditional Cost
Industry AnalysisFreeAdditional Cost
Traffic Journey AnalysisFreeAdditional Cost
Competitive Positioning MapFreeAdditional Cost
Pricing
When choosing a premium tool, we will probably look on their pricing page before starting a free trial or registering. Well, here are the pricing of Semrush and SimilarWeb.
With your Credit Card, you can complete the purchase.
Semrush
Semrush comes with two types of billing options.
- Monthly Billing
- Annual Billing
Monthly Billing
- Pro – $119.95/ month
- Guru – $229.95/ month
- Business – $449.95/ month
Annual Billing
- Pro – $99.95/ month
- Guru – $191.62/ month
- Business – $374.95/ month
Semrush Plans Comparison
Results Per Report100003000050000
Reports Per Day3000500010000
Keyword Metrics Updates a Month25010005000
Historical Data-YesYes
Product Listing Ads--Yes
.Trends+$200/ month+$200/ month+$200/ month
Agency Growth Kit+$100/ month+$100/ month+$100/ month
Projects51540
Keywords To Track50015005000
Mobile RankingsYesYesYes
Targets Per Project110unlimited
Pages to crawl per month1000003000001000000
Pages To Crawl Per Project2000020000100000
SEO Ideas Units5008002000
Social Profiles Monitoring50100300
Scheduled PDF Reports52050
PDF Template SharingYesYesYes
Users Included111
Additional Users+$45/ month+$80/ month+$100/ month
SEO Content Templates-8002000
Posts To Track-5050
SimilarWeb
On the other hand, SimilarWeb comes with two plans.
- Free – $0/ month
- Enterprise – Custom
SimilarWeb does have a free plan. But, it comes with several restrictions. If you prefer a premium plan, you need to contact their staff. Sadly, they haven’t listed the tool’s pricing publically.
Wrapping Up
As you can see above, Semrush comes with lots of features, integrations, and priority support. It is like an all-in-one SEO toolkit for bloggers, business owners, and professionals. If you are looking for a full-packed SEO tool, you definitely need to check out Semrush.
With its cutting-edge features, you can rank higher on search engines, spy on your competitors, find their weak points. If the pricing is not bothering you, Semrush is the only SEO tool you need.
How To Claim Semrush Free Trial (Exclusive)
So you finally know Semrush is something you need. If you are planning to purchase Semrush, we have got something special for you. You can claim 7 days free trial on any Semrush plan using our custom partner link. If you are interested in this, feel free to check out our Semrush coupon.
You will see a start a free trial button when you land on the Semrush homepage.
All you need to do is, click on it, create an account. You need to select a plan. It can be a Pro or Guru plan. This way, you will get access to their premium analytics tools for one week. The good thing about the free trial is, they will never charge you for using the tool.
After the week, you can continue the subscription at the regular rate or cancel it.
Get Started With Semrush
You can get access to Semrush from below.
Get Started With Semrush
$This is an affiliate link
Frequently Asked Questions
Some of the frequently asked questions regarding Semrush and their tools are:
How To Test Semrush Features Without Paying For a Subscription?
Using our custom partner link, you will be able to get 7 days of free Guru or Pro access. During this period, you can test all the Semrush features.
Is There Any Moneyback Guarantee Available On Semrush?
All Semrush premium plans come with 7 days moneyback guarantee. If you are not satisfied with Semrush or its features, you can get a complete refund.
Which SEO Tool Is Best?
According to the features and integrations, Semrush is far better than Similarweb. If you are looking for an all-in-one SEO tool, check out Semrush.
How To Purchase Semrush or Similarweb?
Using your Credit Card, you can complete the purchase.
Related Articles You Might Like:
- 7 Semrush Updates Rolled Out In 2020 (You Do Not Need To Miss It)
- How To Use Semrush Organic Research Tool For Increasing Your Website Traffic?
- Best Semrush Tools You Can Use To Earn Passive Income (Updated)
- 100+ Semrush Features You Need To Know (No Competitors Got These)
- How To Get Free 7 Days Semrush Guru or Pro Plan Access?
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