We may hear of a few digital marketers lecturing on search engine optimization is no more. Invading themselves and followers to a land of the Ad campaign, lead generations, and brand awareness.
Once a king, always the King. Researchers have found almost 53.3% of the traffic comes organically. This means, still search engine optimization has a huge impact on business.
This will continue to create a huge space for marketers who shift their strategies towards online
STATISTICS ON SEARCH ENGINE OPTIMIZATION:
- 68% of online users kick off their experience by search Engine.
- 0.78% of searcher only looks at 2nd page of search engine result page (SERP).
- SEO helps in attracting 1000% higher traffic than social media platforms.
- 69.7% of search key phrases contain a minimum of 4 words (Long Tail Keywords).
- 92.96% of global search queries are routed by Google Search Engine.
- The SEO conversion rate is the highest than Paid ads, as it accounts for 14.6%
- 60% of the website engagement is carried by the inbound links built.
- 90.63% of pages on the worldwide Web don’t attract single organic traffic.
- Long Tail Keywords has more chances to rank, which account for 65.62%
- 66.31% of total websites don’t have a single Backlinks.
- More backlinks a page has, the more traffic it attracts.
BEST SEARCH ENGINE OPTIMIZATION PRACTISE:
We have shared a list of statistical data from various analyses to bring to your table. The key areas to focus on to get the best search engine optimization result.
The best practice involves,
- Complete understanding of Niche and Industry.
- Proper Keyword Research.
- SEO Friendly Contents.
- Quality backlinks.
- Technical SEO Management.
Complete Understanding of Niche and Industry:
- The foremost thing of a Search Engine optimization expert or agency is to understand the industry of your Niche.
- Once, you got a clear picture. Just wear the shoes of a searcher and phrase a few search key terms.
- Use those key terms in the search engine and filter out the website that appears on the 1st page of SERP.
- Those websites are the source of information. Learn from those websites on
- Number of Keywords
- Monthly Organic Traffic
- Number of backlinks
- Domain Score and Domain Age
- Pages which brings maximum organic traffic.
PROPER KEYWORD RESEARCH:
- Keywords are the Engine of organic traffic. More keywords in your web pages, the more organic traffic lands on.
- 95% of people invest less than 10 minutes in keyword research. Perfect Keyword research should take a minimum of 24 hours.
- For better keyword research and analysis, use tools like Ahrefs, Ubersuggest, SEMrush, Smallseotool, etc.
- Always go for “Long Tail Keywords”, means the keyword should have more than 4 words.
- Place the keywords in your content of 1-2% of total words. The keywords should be placed in,
- Title Tag
- Page URL
- Meta description
- Heading 1(Mandate), and other headings.
- Image Alt tag
- Don’t use keywords more than 2% of the total content.
SEO FRIENDLY CONTENT:
- Contents make more information and more keywords tracking to your website.
- As we mentioned earlier, as your number of keywords increases significantly, your website will get a chance of having more organic keywords.
- Content should be more quality. When you produce quality content, you will get natural backlinks.
- A proper content should be more audience engagement and should have,
- Minimum of 450 words
- Proper alignments like headings, subheadings.
- Keep the audience engaged by writing more bullet points.
- Don’t exceed 20 words in a sentence.
- Never use 3 sentences in a paragraph.
- Blog is one of the best tools for content creation.
- Update your website with a blog at regular intervals.
QUALITY BACKLINKS:
- A best practice of search engine optimization relay on the quality backlinks the website has.
- Backlink creates authenticity for search engine on the domain.
- They always help in bringing traffic to your landing pages.
- A quality backlink with more number of referring domains will be the best part of SEO.
- Check competitor’s backlink sites and you will get a better idea of obtaining more backlinks.
Technical SEO Management:
- Technical SEO in simple terminology displays the website page loading speed.
- Lesser the page loading speed, higher the search engine ranking.
- Indexing, crawling, mobile usability, Core Web Vitals are important aspects of technical SEO.
- If your page URL has not indexed, use URL inspection with the help of the google search console.
- Always keep your website a mobile-friendly one. Use compressed images.
Conclusion:
The above steps will provide a better search engine optimization practice. Always remember SEO is not a single day or a month task.
It is to be worked upon multiple factors are stated above every day.
Plan and activate your best practice and become an SEO Expert.