Using a search engine optimization strategy for your business site is the best way to reach your target audience in record time! If you start your website with good SEO practice then you'll get more traffic, more list sign ups, and sales faster than you ever dreamed. I know from first hand experience and I was shocked and amazed at the rapid growth of sales that came from SEO. I developed a strategy and worked hard to make it happen a step at a time.
Search Engine Optimization Strategies for Better Ranking
Develop a Content Creation Strategy
Content is a must. Without content, search engines have no reason to index your pages and you will get no returning visitors. Keep fresh, relevant, and interesting content to keep the visitors and search engines going back. Without quality content you are dead in the water!
If you need help creating a content marketing strategy here are some resouces that can get you on your way.
SEO Content For Websites gives you a few ideas to spice up the content you already have!
Why You Need a Content Marketing Strategy Wonder why you need content designed for your social media platforms? This article will help you to understand why sharing your content in different ways on different platforms can really boost your business.
Social Media Strategy 2013 The how to plan article. When you have a plan of attack anything is easier and you get to your goal faster because you can see the finish line.
Utilize Relevant Keywords
I am going to say it and remind you again and again; you MUST do keyword research! Your keywords should be relevant to the content and niche you plan to target and be utilized in various on-page elements and off-page strategies. Place your main and secondary keywords within your title, heading tags, content, alt tags and anchor links to maximize your on-page SEO. Continue to build your authority and ranking by using your keyword on external factors such as articles on other websites, blog comments, social bookmarks and profile links.I feel faint when people act as if keyword research is now a dirty trick. Please get this right if you do nothing else!
Social Media and SEO
Social Media platforms and the social signals that are created from sharing content that your readers like is huge now! The series that was published a few months ago was very popular and with good reason. Social SEO is a big part of getting ranked in search. I'm not going to go through it all again but I will add the links to the articles to help boost your SEO with your social media. Social media has changed everything and SEO has evolved with that change. If you would like to go though the ways to boost your SEO with your social media platforms this is the list of sources to help you.
Leverage Social Media Influence in your SEO Strategy
How To Use LinkedIn for an SEO Boost
Google Plus and SEO – Leverage the Plus
Should my SEO strategy include Twitter?
Your content, social media, and SEO are all part of the big over all design to get your business website ranked well and the traffic flowing. Take your strategy a step at a time.
Do you have an search engine optimization strategy in place for your business site? Share some of your best SEO tips or leave a question in the comments below.