The actor was hesitant to invest in NFTs due to the widespread cryptocurrency frauds, but has now teamed with Pastel to distribute free Scott Eastwood Ethereum NFTs.
In an interview with , the star of “Suicide Squad,” “Fate of the Furious,” and “Pacific Rim” shared his concerns. “I’ve been so weary,” Eastwood says. “Just seeing a lot of pump-and-dump scams and not really wanting to put my feet in the water until I sort of understood it.”
NFTs, the blockchain-based tokens that represent ownership of an asset like digital art, are, to put it mildly, contentious in the entertainment sector. NFTs have been widely embraced in music and movies, but they have also drawn a lot of “monkey JPEG” hatred and given ignorant sceptics nightmare visions of burning rainforests.
However, Eastwood changed his mind about NFTs after getting in touch with Pastel Network co-founder Anthony Georgiades and is now launching 25 of his own using the company’s SmartMint technology.
NFTs IRL
However, Eastwood changed his mind about NFTs after getting in touch with Pastel Network co-founder Anthony Georgiades and is now launching 25 of his own using the company’s SmartMint technology.
From October to December, Eastwood, who is also an entrepreneur with the MadeHere all-American beer brand, will offer three NFT drops each month.
The first is a series of stylized portraits of Scott Eastwood by Paul Gerben, a former Pastel employee who has also created actual artwork on commission for celebrities like Clint Eastwood, Jimmy Fallon, Howard Stern, and Dave Chappelle.
Scott Eastwood will be portrayed by the NFT portraits as a variety of different comic book and pop culture figures, including Wolverine, The Flash, and Rambo.
According to Eastwood, these NFTs will also enable IRL advantages. Owners of the paintings will also receive seats to the premiere of the new film “Tin Soldier,” starring Eastwood, Jamie Foxx, and Robert de Niro, as well as special signed Eastwood memorabilia.
Eastwood’s second NFT drop will include a still from one of his films and provide owners access to never-before-seen stills, movie memorabilia, and a $5,000 gift made in their honor to a charity of their choice that supports veterans or the armed forces.
To obtain Eastwood’s third NFT release, fans must successfully complete the “Eastwood Challenge” on social media.
The Eastwood Challenge involves beer but is otherwise very wholesome, despite seeming like a popular TikTok craze (a la Pink Sauce). Candidates must record themselves shotgunning a beer before speaking without gagging about their favorite charity. Pastel will contribute to the winners’ charities in exchange.
Farewell, Gatekeepers
How does Eastwood feel about Hollywood becoming Web3 now that he has changed his mind regarding NFTs?
“It shifts power back to the artist,” Eastwood said of Hollywood producers like Niels Juul and Bryan Unkeless, who are funding projects with NFTs to get around film financing gatekeepers. “That’s the ultimate for an artist, you know, to have control and have it be tailored by the people and the market,” he said.
NFTs are still in their infancy despite being a $1 billion industry. It is therefore difficult for anyone to actually be an expert, in Eastwood’s opinion.“I’m so new to the space, and I think everyone is kind of stumbling through it, if I’m being really honest,” Eastwood said. “You know, there’s a lot of ‘experts’ out there, I think, but there’s really no experts at all, right? The space is in its infancy stages.”
Nevertheless, Eastwood believes that digital art is here to stay and that NFTs have the potential to completely change how we authenticate and store data such as medical records and real estate.
He now says to anyone as wary of NFTs as he was: “Art is meant to be debated, talked about, looked at, enjoyed. That’s something I think will never go away.”
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