Saudi HORECA is one of the region's largest trade show for both the hospitality and food and beverage service industry in Saudi Arabia. (For Arabic: Check Alsharq Article http://www.alsharq.net.sa/2012/09/15/488657 للعربي)
I posted earlier this year about the lebanese HORECA event as well ( Feast for the Senses)
HORECA is the biggest annual hospitality exhibition which has been running for 19 years in Lebanon, 11 years in Jordan and 5 years in Kuwait and for the 2nd year in the Kingdom of Saudi Arabia, after the success of the exhibition in 2011.
Key players in the Food and Beverage industry , locally and internationally participate in this annual exhibition.
I went to the "Saudi" version and it was not comparable to the Lebanese event surprisingly.
Despite the fact that the food industry in Riyadh is much bigger and booming greatly, the participants were not that much and they were not representative of what is going on on the Saudi industry scene.
Some key players were there such as Alrabie, Sunbulah, Nestle ME, BOECKER food safety...
But other vital key players were not there such as Almarai , Nada, Safi Danone...
In the last 3 years I have attended HORECA events in Lebanon, all F&B industry companies (Food factories, restaurants, hotels, culinary institutes..etc ) were there from the small ones to the big onesThat's what made it special...
So the question is why didnt HORECA in Riyadh be not that much representative? Was it some fault from organizers of the event? or that the Saudi industry wasnt interested??
Events