On the night speeches were kicked off with a speech from the one and only Giro Maurici, who is the founder of San Churro but they way he speaks it is more of a family member (baby) to him. I loved the passion in his speech and the honest love for the chain he has created, calling the staff and contributors “family”. I have a whole new respect for San Churro and cannot wait to see where San Churro heads in the future.
At the moment there are currently 40 stores open nation wide, all with a different feel as the franchisers make it their own. I have been to two stores and with both of them, the staff has been more then welcoming and I was made to feel comfortable in my dining experience.
I love the dynamics of San Churro’s concept store, where everything is literally an experiment to see how the public likes the products. My favorite concept that was happening and going around on the night would have had to be the savory pastry, as it just comes natural that after loading up on chocolate you break the sweetness with something savory or vice versa.
The Fitzroy store consists of two levels both with a café style fit-out and then there is of course the street settings if you are more of an outdoorsy person. I think it would be fantastic if San Churro would hire out the top level and have events up there- I know I would come for my daughter’s birthday with a bunch of her friends.
Another idea I had on the night and would love to see San Churro create is bib napkins or something of the like for little ones. I know when I bring both of my girls, even though they are 3 and 6 there is always a mess made and I now know to bring a spare change of clothes in the boot.A thicker napkin cut into a bib shape for the little ones to wear even if it is just taped closed at the back to be ripped off and thrown in the bin when done- a know a lot of Mums could hear me out on this one!
http://www.sanchurro.com