With technology growing every day, so much can be done and improvised, for these new-age gadgets and devices integrate into our lifestyles. Leading local furniture brand Commune and Samsung Electronics Singapore recently signed a Memorandum of Understanding, introducing them as the first non-electronics authorized retailer for selected Samsung TVs including The Frame and The Serif.
The exclusive partnership is a first-of-its-kind for both Samsung and Commune, which will offer consumers more options to elevate their home décor and living spaces through the fusion of art and design with technology. When you step into the Commune showrooms in Singapore, you can see how sleek and stylish these technology products can seamlessly blend with modern furniture, giving your living space a holistic and comfortable feel.
About The FrameWith interchangeable bezels (sold separately) and other dynamic customization options, The Frame offers more ways than ever to customize the look and feel of a room. The Frame goes beyond the traditional concept of a TV to become a functional piece of home décor that elevates the design of any living space.
See how easily the TV can be integrated into your house' theme.
When it is not being used to enjoy TV programs, The Frame's Art Mode (Some art may require purchase or paid subscription with the Art Store)displays digital pieces of artwork, to transform an everyday living space into a dynamic gallery space. Just like how a framed picture looks different depending on the time of day, The Frame's Brightness Sensoradjusts the screen settings based on the ambient light in the room.This year, The Frame also features the brilliant picture quality of QLED with deeper contrasts, darker blacks and 100% real color. Equipped with Bixby, Samsung’s AI-powered voice control platform, users can use voice commands to search their favorite shows and streaming platforms, and control compatible smart lights, soundbars, cameras, door locks and more via the SmartThings Dashboard on the TV.
About The SerifThe Serif embodies an iconic design that is perfect for your living space. The TV is the stunning result of a unique collaboration between the award-winning design duo Ronan & Erwan Bouroullec and Samsung. Blurring the line between furniture and technology, The Serif challenges consumers to think about how the TV fits into their homes and lives.
It is defined by a single frame and draws inspiration from the simple elegance of typography, where the TV forms a distinct “I” shape, designed to be appreciated from any angle.
The Serif is equipped with enhanced performance capabilities and picture quality. With just one touch via Bluetooth®, users can play music directly from their smartphone to their TV. This year, the Serif also features the brilliant picture quality of QLED with deeper contrasts, darker blacks and 100% real color. The result is a sophisticated form factor – one that combines a pristine display with the look and feel of top-of-the-line furniture.
The Serif also comes with sleek and minimalist features that allow the TV to blend seamlessly into the home, through its Magic Screen. Adding new aesthetic and practical value, Samsung's Magic Screen enables the TV to set the mood or fade into the background, depending on user preference. In Magic Screen, the TV can artfully display useful information like the time, weather forecast and the day's headlines. It can also transform into another platform for art by displaying professional photographs, customizable design patterns, and family photos. Exclusive to the Serif, Magic Screen will also feature a Bouroullec Palette, offering users 10 exclusive palettes - two patterns (Fabric & Leaf) in five different colors.
The Magic screen background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colors. The setup process requires a Samsung Account. The TV must have an internet connection for mobile set-up.
Local Pricing and AvailabilityThe Frame and The Serif are both available for purchase at Commune and major consumer electronics stores, at the following recommended retail prices.
ModelRRP
The Frame 2019 (55”)$3,599
The Frame 2019 (65”)$5,199
The Serif 2019 (55”)$3,399
So, if you are interested to learn more about how Samsung The Frame and The Serif can fit into your home design, drop by the Commune showrooms or for more information, visit https://www.samsung.com/sg/tvs/the-frame/highlights/ and https://www.samsung.com/sg/tvs/the-serif/highlights/
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