Unlike many high street brands, River Island has a long heritage originating in North London, England. The new Holloway Road collection honours the brands history in fashion and the production of high quality, hardworking clothes. This season’s range offers a fashionable take on classic utilitarian clothing with denim and jersey essentials as well as well-worn heritage outwear with a contemporary edge. River Island still has its first ever shop on Holloway Road and continues to create clothes which reflect the family ethos of its founder Bernard Lewis. After 60 years in fashion the brand remains one of the most consistent and cutting edge on the international high street.