Okay, I couldn’t see this image online and then not write about it. At first I thought it might be a paper weight but upon further investigation I found out it is the NEW, IT red lipstick! I have never purchased red lipstick without trying it on first but this has me clicking “continue to purchase.” I am not sure if it is the vibrance, the matte look, or the perfect hue but I can’t for this to arrive! shop it here