Source: Pixabay
Facebook had over 2 billion active monthly users in December 2017. This popular social media platform continues to grow their user base and we can only expect massive success from Facebook. That said, we see no reason why business owners who are into dropshipping should not leverage Facebook advertising to reach their prospects which will lead to an increase in sales.
If you're not sure how advertising on Facebook gives you more opportunities in your dropshipping business, read this article to gain more insights.
Organic Reach on Facebook Has Declined
Over the years, brands have noticed that their organic Facebook posts are no longer getting the usual traction they expect. Fewer fans interact with their posts which means that business posts are no longer prioritized to be seen by their intended audience. The reason is that Facebook prioritizes organic content that comes from friends and family.
Since it has become a paid marketing platform, it only makes good business sense for brands to use advertising to capture their customers. Marketers who are serious about growing their dropshipping business should consider Facebook advertising as an opportunity to be selective about their content and maximize the tools available at their disposal.
Leverage Different Strategies to Boost Your Campaign
Just because you have to pay in order to generate new leads doesn't mean you have to consider Facebook advertising so limiting. The truth is that there are so many Facebook advertising tactics that you can use to your business' advantage. For example, when it comes to ad optimization, one tactic that helps you create a targeted ad is to focus on a specific age group, gender, and geographical location.
While there is no shortage of simple yet effective strategies to create buzz around your dropshipping business, always be sure to have a well-defined audience. It all comes down to targeting your messages to the right demographics.
Set up Ads in Minutes at an Affordable Cost
Perhaps the best thing about advertising on Facebook is that it appeals to every budget. Online entrepreneurs who are new to dropshipping do not need to invest in expensive outdoor billboards just to get the same results. You can have a daily budget of only $25 and reach as many as 60,000 to 70,000 Facebook users who are likely to become your customers in a single week. As soon as you're able to reach your target audience, you can delete your campaign anytime.
Source: Pixabay
Setting up successful Facebook ads can take as little as 10-15 minutes. The thought of launching your very first ad campaign can be daunting. However, be comforted by the fact that Facebook has simple to understand guides and instructions that will walk you through your initial experience. That way, you won't be confused.
Results That Are Faster Than Organic Search Methods
A lot of new business owners are wondering whether Facebook advertising gives better results than search engine optimization. While there is no better strategy because both techniques work to position your online brand in front of your audience, advertising helps you get traffic in less time. There's no need for you to do keyword research and build links in order for potential customers to see you.
It's important that you understand that sometimes, customers don't know what they want unless they see it. Ads display anytime you need them to which means that you can attract visitors within the same day. In fact, to get maximum long-term results, it's best to use Facebook ads together with SEO in the early stages of your marketing campaign.
Final Thoughts
A common misconception among entrepreneurs and marketers is that Facebook ads are not worth investing in. Facebook continues to increase their targeting capabilities and tools to create the best experiences for brands and customers alike. So, if you're not leveraging ads today, know that you're leaving a lot of money on the table! Remember the benefits of Facebook ads for dropshipping and get started as soon as possible. The sooner you do, the earlier you'll see positive results.