"Because everyone else is rubbish," Charlie replied.
This is the secret of Amazon's success, too, particularly when compared with Big Publishing, who are spectacularly rubbish at what they do, and only got away with it for so many years because they had a monopsony. So many businesses don't really care about the customer, tick boxes instead of doing a good job, fail to apply their intelligence to what they do, and generally don't bother.
Consider my experience in the past week:
- I ordered sample tiles from Walls and Floors. Instead of the two square blue tiles ordered, two rectangular tiles in cream and green arrived.
- DX claimed via email to have redelivered the (I hope) corrected order yesterday, when I was in my workshop all day. I asked my neighbours in the building. Zilch. I chased DX. Apparently they didn't deliver yesterday after all, and I will now have to wait till Monday.
- My gas supplier wants to check my home gas meter for obscure safety reasons. They will only give 'appointments' of a five hour window. They seriously expect me, as a self-employed person, to waste half a day sitting around unpaid at home because they cannot be bothered to organize a tighter schedule. Ocado manages to give an hour's window for grocery deliveries, and rings if running late or early. Why won't Lowri Beck Services?