Re 1 is Not on Flipkart Alone ... Virgin Australia Buys Tiger Airways for A$1
Posted on the 17 October 2014 by Sampathkumar Sampath
Did you make
any online purchase during billionday deal of Flipkart, did you make one at
Amazon India’s Diwali dhamaka and
Snapdeal low prices ….many have reported compulsive disorders in searching for
good deals and making purchases online ………..
when Flipkart sale opened there was ‘Crazy sale’ – where some were sold
for Re.1 and ridiculously low prices – not sure, whether any of my friends
succeeded in that – as most ended frustrated only !
Virgin Australia Airlines, formerly Virgin Blue
Airlines, is Australia's second-largest airline as well as the largest by fleet
size to use the Virgin brand. Now based in Bowen Hills, Brisbane, the airline
was co-founded by British businessman Richard Branson, the founder of parent
Virgin Group and former Virgin Blue CEO Brett Godfrey. It was established in
2000 with two aircraft operating on a single route, and suddenly found itself
catapulted to the position of Australia's second airline after the collapse of
Ansett Australia in September 2001.
Tiger Airways Australia Pty Ltd, operating as
Tigerair Australia, is an Australian low-cost airline. It commenced services in
the Australian domestic airline market in Nov
2007 as Tiger Airways Australia. It is a joint venture between Tiger
Airways Holdings, a Singapore-based company, which is owned partially by
Singapore Airlines, and Virgin Australia Holdings. The airline is based in
Melbourne, Victoria, with its main base at Melbourne Airport.
Be it Online or local Supermarkets – crazy deals
are not new or something outrightly crazy ideas. In Sept. 2013, when prices of onions were
skyrocketing and providing headache for Government, Groupon offered a kilogram of onions at Rs 9
for 3,000 buyers each day. We wondered
how someone could sell at such a lowly –
a price of earlier decade and
would somebody make a deliberate loss ???? …. It wasn’t to be. Groupon actually made a killing through their
digital marketing campaign, captured thousands of new customers and amplified
their customer base at around half the cost of a digital marketing campaign. It
took only 44 minutes to sell the first 3,000 kilograms of onions, according to analysts. The day this deal went live, the total Google
searches for Groupon jumped by 400 percent in a single day. Within six days,
Groupon has 22,727 transactions on their website and since each transaction
mandates a registration, they would have generated over than 15,000 new
customer registrations. Who says onions only bring
tears to the eyes? That is digital marketing and creative thinking ! ~
A couple of months
ago, Virgin Australia was in news stating
travellers on Qantas and Virgin Australia will be able to use their
mobile phones and other electronic devices during flights from Tuesday. The
rule was applicable to international and domestic passengers flying the two
Australian airlines. Passengers were previously asked to switch off these types
of devices during flights for safety reasons. In Aug this year there was news
that Virgin Australia Holdings had posted
an after-tax loss of A$355.6m ($332.6m; £200.5m) for the full year ending in
June. The result was more than triple the firm's previous year's loss of
A$98.1m. The carrier blamed weak consumer sentiment, overcapacity in the market
and carbon tax costs for the loss. The carrier, which is Australia's second
largest behind Qantas, said ongoing uncertainty around the economy had also
contributed to its full year loss and that it would not provide a forecast for
the following financial year.
………….. the
crazy deal ………. (honestly I do not understand !) of the day as reported in BBC
is : Virgin Australia will buyout loss-making budget carrier Tiger
Airways Australia for A$1 (£0.54) (Rs.53.84). It
would take full control of Tiger Airways from its current 60% stake in an
effort to speed up a turnaround.