The recent installment of the Johnnie Walker partnership with Blockbar.com and Vayner3 (Gary Vaynerchuk’s web3 consulting firm) is ultimately here. DIAGEO, the company behind the well-known Scotch whiskey, has reported the new NFT edition to the prominent Johnnie Walker Blue Label Ghost and Rare collection. Formally, Johnnie Walker Blue Label Ghost and Rare Port Dundas, the NFTs are available exclusively on BlockBar.com, the NFT marketplace for wine and spirits starting September 9th, for $775 (about. 0.49 ETH).
There are 75 limited edition Ghost and Rare Port Dundas Master Sets. These core sets have great uses, like a physical bottle, fascinating art, and more.
The Johnnie Walker NFT series continues to grow
This is the fifth installment in the Johnnie Walker Blue Label Ghost and Rare collection and the second NFT release. The new series features the character of the remarkable and rare whiskeys from one of the most renowned grain distilleries in the world, the Glasgow’s Port Dundas “ghost” distillery.
The historic distillery, based on the banks of the Forth and Clyde Canal, was built in 1811. This factory was the beating heart of the Johnnie Walker brand. They carried the famous drink from here, around the world, for nearly 200 years before it closed in 2010.
Get a taste of history with exclusive Jonnie Walker NFTs
The 75 NFT Johnnie Walker master set are a great chance for whiskey lovers around the world to get their hands on a unique, great-tasting limited edition bottle.
The bottles use premium “ghost” whiskeys from long-established distilleries. This and other rare expressions from the prominent reserves which reach the well-known Johnnie Walker Blue Label spirit from the heart of the new blend.
Another factor which makes Johnnie Walker NFT’s new whiskey so excellent is the team behind them. The new whiskey is the initial release by well-known Johnnie Walker Master Blender, Emma Walker.
“As a leader in whiskey innovation and a champion of collective progress, Johnnie Walker will keep on to foster meaningful relationships with consumers by supporting the creators and community leaders in Web3,” stated Sophie Kelly, senior VP of whiskey, DIAGEO North America. Keep an eye out for more interesting partnerships on the horizon.”
The NFTs are a work of art as well
The original collections with digital NFT are presented by award-winning AI artist and photographer Ivona Tau. She draws inspiration from the source of life and the force of nature, which is water. Each NFT is wholly different and just as valuable as the whiskey itself.
“It’s appealing to see that global brands like Johnnie Walker are investing in digital creators to get our work seen, I am honored to have had the opportunity to partner with Johnnie Walker and share his artistic vision of this limited-edition whiskey release with Web3 community.”
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