Dale Vince from Ecotricity said his company can offer energy for £100 a year less than the Big Six because it invests customer’s bill money in renewable energy, rather than relying on fossil fuels.
He hit out at big energy firms for rising prices, saying they act like a ‘cartel’.
Speaking on Radio 4 this morning (October 30) he said: “I kept my prices below the Big Six by building wind turbines and avoiding fossil fuel rises.”
Earlier on this month he outlined how he was able to freeze his customers’ bills over the winter.
He said: “We had already taken the step of slightly lowering electricity bills for our customers from October 1, now we are going further and freezing those prices until the New Year.
“People often assume that green electricity is more expensive. But most households in Britain are actually on a standard tariff, so millions of households could get 100% green electricity for less than the price they pay for brown electricity from the Big Six.”
“Around 40% of our electricity supply is self-generated by our own fleet of wind and sun parks, and we have planning permission to more than double that supply in the near future, this degree of energy independence now means we can be price independently.
“Our work is aimed at bringing about an energy independent Britain, and as a green energy company we want to demonstrate how this can be achieved – the more of our own energy we produce through our own renewable sources, the greater we’ll be able to shield our customers from price hikes that come with an over-reliance on fossil fuels. It’s all part of our vision for a Green Britain.”