When you write a TV spot, you end up hiring a director and a production company and soon about 150 are working on an idea you came up with. And that's a cool feeling.
With digital projects, the process is less elaborate. But you still have programers and designers and UX experts who come together to bring your idea to life.
But with radio, it's most likely just you, a few actors, and your sound engineer. If it misses the mark, it's all on you. If it's great, same thing. I love the pressure. I love the collaboration. I love that you're more of a SWAT team than an army.
Here's a little inspiration for you radio writers: the radio reel for Oink Ink. They're a great shop I got to work with a while back. If you ever get to work with them or even enter their Dead Radio Contest, you'll have a good time, too. Enjoy.