In the past few months, I was busy with relocation and my daily job and this is the reason that I wasn’t so much present here.Recently an author asked me for a publicity campaign and he was reading some of the interviews on my blog to see if he like what I have done for other writers.His concern it was that my interviews weren’t too much about what happens in the author’s book.This made me write this post.
The public relations people have different approaches when it comes to building a public image for an author. They help shape the opinion of the readers, decide what is and isn’t newsworthy enough for them to know about and they are permitted to go to practically any length in pursuit of a story. With so much authority and influence, it is natural for to be apprehensive if you have to go up against the media with the confidence and the assurance that comes from knowing you’ve done your best and made a good impression.A PR consultant can focus on the book if the author is well known and well established or focus more on the author personality when start building the writer’s public image.
How I take on an interview
Before the interview, it is important to develop several key points that I want to convey. Then, during the interview, I seek out opportunities to keep reiterating these main messages. For example, if I want to point out that from a new released book will benefit readers who work on their personal development,I say that more than once and say more about NLP techniques described in it.If the author is an NLP coach then focus on his working experience and with my questions I try to unfold his abilities to motivate and his techniques for changing and improving just about anything a person do.
Sometimes, even if I don’t ask a specific question about the main point of the authors personality, they offer it anyway because they want to let readers know who the person behind the book covers is. I can say something like, “What people should really know about the main character of your book…” and the writer can answer “The most important aspect is that I identify myself with the main character in a certain period of my life or the main character is inspired by a good friend who impressed me because…” The more information I let out about the book, the easier it is for the real message (buy the book) to get lost.With an interview, I make readers read the book because they find the author has something to say on its subject and they discover similarities between them and the person who wrote the book(same age, same social class, same culture, same way of thinking).
The more information I let out about the book, the easier it is for the real message(buy the book) to get lost.With an interview, I make readers read the book because they find the author has something to say on its subject and they discover similarities between them and the person who wrote the book(same age, same social class, same culture, same way of thinking).
Most of us were not born eloquent orators. Sure, you may be fine leading a business presentation or giving a speech, but a media interview is different so for every writer is much easier to fill up a written interview. While he fills up the form there is enough time to think how he wants to appear in front of his audience and has to face sometimes difficult questions which are easier to answer than in a live interview on radio or television.From written interviews to speaking in public is just a small step and I think every writer can start with this kind of interviews until he has enough confidence to do a live one.As an author, I am not there, yet.
If there are authors who want to be interviewed here they are very welcome and I am glad to give a hand if I can.
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