If you are a resident of Bet Shemesh and wish to buy a new hat, now might be your chance to do so and save some money in the process. According to signs posted, the City of Bet Shemesh is subsidizing hats purchased at Ferster to the tune of 100nis. Locations for getting the coupon are posted in the sign.
I do not know fi they only sell "black hats" for men or if they sell other kinds as well, but you are welcome to go check it out...
and good for Ferster for getting all the business promoted by the city.. I wonder what their competition thinks of that, or if there was a tender issued for this purpose...
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