Prime Day 2020 is over, with the official Amazon sale ending tomorrow night. While the Note had some Prime Day deals this year, it was one of the most disappointing shopping holidays ever.
With Black Friday approaching this year, we expected Prime Day to have a discount that would persuade consumers to buy later. And while prices for some select products were low, sales of brains were lacking.
What were the best deals on prime day?
We were expecting to see huge discounts on Apple Watches, cheap laptops and Nintendo Switch bundles, but this did not happen. While there were some price drops on older models, most of those discounts were nothing special.
Naturally, Amazon's own devices received some really good price drops, but we expect them every year.
The best discounts beyond Amazon devices are on Prime Day robot spaces, instant pots, 4K TVs and AirPods. Some of these deals still remain, but you can be sure that they will return in time for Black Friday sales
Why were there no better prime day deals this year?
This year has been difficult for most people. The work-from-home movement that was inspired by the epidemic is ordering more people online than ever before. In fact, e-commerce sales grew surprisingly 44% in Q2 and the trend continues. So if everyone is buying things online right now, shouldn't there be more deals than before? Well, not all...
Retailers don't need to give big discounts in 2020
Online retail giants like Amazon, Target and Best Buy are doing well. With big-ticket sales such as laptops, monitors and gaming console sales through the roof, there has been a huge supply on demand for these products.
Unfortunately for consumers, this also means that a lot of old stock that typically goes cheap during the holiday buying season has already expired. And on top of that, these items have become more of a necessity than ever before, so people are willing to pay full price for them.
Prime Day was very close to Black Friday
With Black Friday and Cyber Monday just around the corner, it's very possible that most retailers didn't want to give up their best discounts yet, so we saw less competitive pricing across the board. Amazon automatically matches prices based on what other retailers offer on its site, but there was a notable lack of 'doorbuster' deals on each site.
Grab more cash than a real sale
While there were some very good deals in the last two days, sales did not go too deep. This is most evident with Walmart's Prime Day Sale, which was a quick banner change on their home page and a very attractive change of kitchen appliance discount.
All-in-all, this is a great strategy to cash in on early holiday shoppers, who usually see Prime Day as a good opportunity to rush their shopping.
Will Black Friday deals be better than Prime Day?
We believe that Black Friday and Cyber Monday will be a better source of savings. We already know that Walmart Black Friday will be spread over three different weekends, and a better discount is planned.
That being said, 2020 has been the year of things not happening as planned. With the epidemic still raging and unemployment rates high, many companies are still facing economic downturns.
If things go as we expect from them, however, we are likely to see some more Black Friday laptop deals, headphone deals and iPad deals than we saw for Prime Day. Once a retailer starts offering really good discounts, all others will follow suit.
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