“You can’t do multiplication in your literature notebook can you? No matter how much right the multiplication be, the notebook not being right ultimately will make the multiplication wrong.”
In today’s world, when the majority of the world’s population have an ease of access to the internet and almost everyone knows and uses social media, it will never be wrong to take this scenario into hands to convert it into an opportunity and this is what businesses and brands are adapting by doing robust marketing and promotion of their products and services on various social media platforms. So, it becomes very important to know what, where, and when to post on these different social media platforms.
Why is it Important to Post Your Content According to the Social Media Platform?
Every social media platform has its audience, who have their preferences and expectations from the type of content they want to consume. With this, the algorithm of different platforms and also the expiry period of content in a particular social media site varies a lot.
Keeping this in mind, it becomes necessary to optimize and customize the content and marketing strategy a person posts to promote a brand or business.
Don’t worry, we are here with key points you can follow to post and market a business according to different social media platforms and the algorithms of.
How to Post Like a Pro in All the Social Media Platforms
On analyzing the audience over instagram, it is noticed that on an average the age group of users is from teenagers to adults in their 30s or early 40s. The most engaging content there is the content which is aesthetically pleasing. The platform is where the celebrities also stay the most active and everyone wants to post their best photos or videos there.
So, the best post for instagram will be those visually and aesthetically appealing posts and the one which can attract a young audience there. Posting high resolution photos of your products or those behind the scene of making videos could engage larger visitors to your page.
Though, broad variety of content could be posted on facebook, it mainly helps in building brand recognition so posting informative and attention grabbing videos has proved to be attracting the most audience so far.
X (Formerly Twitter)
Though it has since started being used as a text only platform, with time addition of videos, photos and gifs has also been encountered since some years back. The use of current trends and memes in your content and then posting it on Twitter could make your content could get the eye of the users.
Youtube
As the popularity of youtube shorts has increased, the rise in posting videos with the format of crisp, brief and yet informative 1 minute videos has also been noticed by people.
The current status of this posting of either 1 minute shorts and then those long 1 hour podcasts, both have an equal number of audience approaches.
The brand or business, who understand the interplay between them could make their brand visible among the large number of audience.
This platform is mostly used by users to collect ideas. So, posting some informational, educational or inspirational content could attract the young audience.
Snapchat
Snapchat is famous for its filters and time bound updates. Businesses could use both in their marketing strategy to attract the users . When the attractive filters could give the sense of visual appearance to the users the time bound updates could create a sense of urgency among the users and it will lead to fast promotions.
LinkedIn is a completely formal and professional platform and this ain’t going anywhere in the near future. So, posting factual, formal and opinionated content while maintaining the business and professional values could make users bu8ild a sense of value for your brand.
The most famous and known way of doing promotions over google is posting SEO friendly content.