Please Explain. What is the Big Deal with Desigual?

By Thelawsoffashion

Desigual © 

I have seen a few people wearing Desigual pieces lately.  I went to check it out and I have to say.  I am not impressed.  I think it is overpriced with weird busy prints.  I don’t think it is a store for those that truly consider fashion a form of art.  I may sound snotty here, I am not meaning to say that everyone needs to buy Prada.  Not at all.  I just think everyone owes it to themselves to wear what makes them look fabulous.  It doesn’t matter what price point you can afford, you can easily find something that emphasizes your attributes at any price.  I just don’t think anyone looks good in a majority of the styles offered by Desigual.  What is the attraction?  Please do tell.