One year with some SEO
Are you finalizing your marketing budget for 2012? If so, think about adding a website refresh to your plan.Why?
If your site does not have decent SEO (search engine optimization) for at least some of the keyword phrases that your customers use to search for your products and services, they won’t find you.
And if your site doesn’t read well in a mobile phone, your sales lead generation numbers will suffer.
Websites created prior to 2008, probably don’t have much SEO built into them. Or if they were built in frames, it is difficult for the website to get indexed. Now mobile phones and mobile devices like iPads are far outselling traditional desktops and laptop notebook style computers.
Are you still paying for a yellow pages directory listing? Why not move some of that budget into getting listed in the BIG electronic directory (AKA Google).
In my town there are 7 “yellow page” directories. Each directory wants to charge at least $25 for a category listing. Three categories, 7 books, 12 months @ $25 per ends up with a yearly budget of $6300. And they aren’t effective. And the $25 only buys a regular line listing, not bold face or display ad. I’m sure every book is different, every city’s pricing varies, but perhaps you can see the logic.
When was the last time you looked up a product or service you wanted to buy or use on an internet search engine… or in the phone book? If you could double the number of qualified leads starting into your sales funnel, even if the conversion rate stayed the same, wouldn’t that help to increase your sales dramatically?
If you are finalizing your marketing budget, take a look at how much you’re allocating for directories, SEO and think about creating a mobile phone website.