Producing 4 fashion lines each year, Lim’s team is often pushed to short, almost unimaginable deadlines in creating new looks and new marketing campaigns. Over the summer, the creative team had 20 days to put together a fantastic collection and marketing.
Not to fret because the creative expertise of Lim and his team came to the rescue: comic book style!
“The designer is putting out a comic book to celebrate the arrival of his fall ’12 collection. Titled, Kill The Night, the 3.1. Phillip Lim comic book isn’t just a lame attempt at geekdom — drawn by Jan Duursema (of Star Wars comic book fame) and co-written by Phillip Lim and John Ostrander (who authored Suicide Squad, Grimjack, and Star Wars: Legacy), the comic can stand on its own, even without the beautiful fall ’12 3.1 Phillip Lim collection ‘costumes’ (though those definitely don’t hurt). “
In Phillip Lim’s Pre-Fall 2012 collection, ‘we see superhero-esque fashion for the mighty women that make up today’s society.’
Source: Phillip Lim