“Working with an iconic brand like adidas is such an incredible opportunity,” said Pharrell. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” I can’t wait to see what they come up with. In addition to Pharrell partnering up with Adidas, Kanye West also announced his partnership last year.