The PGA TOUR and Autograph, the web3 brand that Tom Brady helped co-found, today announced a long-term partnership to develop a comprehensive “digital collectibles” NFT platform. This will revolutionize golf fandom by enabling fans to celebrate their love of the game by possessing a memento of its illustrious history.
The PGA TOUR and Autograph will collaborate to develop a digital collectibles platform using video, statistics, images, and other competition-related elements from TOUR competitions. The top PGA TOUR golfers, as well as some of their greatest moments from the past and the current FedExCup Season, will be featured on NFTs (Non-Fungible Tokens), which golf fans will be able to purchase and collect. Additionally, collectors will have the option to earn advantages from the program that span a variety of categories, including access to special onsite, in-person, and digital experiences.
“The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history,” said Len Brown, PGA TOUR Chief Legal Officer, and EVP, Licensing. “The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
“We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league,” said Richard Rosenblatt, co-founder and co-chairman of the board at Autograph. “Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through this partnership.”
“I’m very excited to be a part of this next chapter with Autograph and the PGA TOUR,” said Tiger Woods, who sits on Autograph’s Board of Advisors. “Enhancing the golf world with NFTs will create a connection between us as players and the fans.”
Beginning in early 2023, The TOUR’s exclusive NFT Digital Collectibles platform with Autograph will go live.
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