The main reason dog groomers are now choosing to install self-serve models like the Evolution Dog Wash is that it frees up their time to groom more dogs and it generates additional revenue from more frequent pet wash customers.
For years, many dog groomers have used the old ramp and tub pet wash to wash pets prior to grooming them. However, many dog groomers are now moving away from this system and using the more efficient self-serve pet washes.
Coin-operated pet wash stations allow the pet owner to choose what products they want to use for their dog. According to Erika at Hoboken Dog Wash in New Jersey, “Many of my customers enjoy washing their dog at our pet wash station because it is more convenient that a tub. Even when we end up washing the dogs for the customer, it’s a much more efficient process than using the old tub wash and towels. Plus, the customers think it’s a really cool system. Customers who have big dogs really like that it doesn’t make a giant mess in their bathtub. This has brought business in from many short hair and shedding breed dogs that don’t normally get grooming services.
Some are considering pet wash station franchises while others are choosing to buy the dog washes outright. There are pros and cons to each.
Choosing a Pet Wash Station Franchise
Buying into a pet wash franchise is great for someone who doesn’t already have a brand or needs help financing a dog wash location. Most pet wash franchises offer at a minimum: marketing help, franchise branding, and branded pet care products. However there are ongoing franchise fees that are subject to change and the franchisee doesn’t have as much freedom.
Buying a Pet Wash Station Outright
Buying a pet wash station outright offers a lower ongoing operating cost and in the end you own your own company. Plus, you can use your own pet shampoo products and market how you choose. Many companies such as Evolution offer a la carte marketing guidance for your dog wash business for nominal fees. Financing for the pet wash station is affordable and can often pay for your investment in as little as a year.
Regardless of whether you purchase a franchise or finance your pet wash station, adding it to your dog grooming business will pay dividends over time.